Audiences in Media

Audiences in Media
James Cross
An Audience is the spectators or listeners at a public event like a play, film, concert, or meeting etc.

 An audience is important because producers in media may spend a lot of time and money finding out who the audience for a programme or product in media might be. Without an audience there would be no media and also media organisations produce media texts to make profit. No audience no profit.

 The technology of dvr has revolutionized digital TV experience for audiences around the world because dvr allows viewers to control of the show for example being able to rewind and catch a dialogue or skip commercials that interrupt with the flow of the show or film.
Viewers don't feel as chained to their TV or compelled by TV schedules to be available when the content is aired. 
With the technology, they can record long hours of their favorite shows and events and watch it when they want.  

 The two main systems for categorising audiences are passive and active. Active audiences don't accept every media message and question question what they see. 
A passive audience just watches an event instead of responding actively to it. They don't question the media message being told and accept was is being intended. 
There are different types of audiences, 7 to be exact: The Aspirer, The Reformer, The Explorer, The Succeder, The Mainstream, The Struggler and The Resigned. 

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